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Project Black Bottle
Johnnie Walker invites fans of the Scotch to redesign the Black Label bottle! Facebook fans from Malaysia and Singapore get the chance to showcase their artistic flair in collaboration with international designer Mark Ong. This campaign is Johnnie Walker’s first dive into a fan-based driven campaign. Johnnie Walker will be sending Malaysia’s most engaged Facebook fan and 3 friends on an all-expense paid trip to the House of Johnnie Walker in Shanghai, the first of its kind outside Scotland! Lucky fans will also receive their very own hand-crafted limited edition bottles featuring the final design and invitations to the exclusive launch party.
Mark Ong is famous for his uniquely customised sneakers and through the Project Black Inspiration Facebook application, Mark will work with fans to design each element of the bottle. The end result will be an exciting design that is the fruit of the cooperation between Facebook fans and one designer. Kenji Chai, Winnie Loo, Hannah Tan and Reshmonu are invited to co-create their own unique Johnnie Walker bottles with Mark Ong. These 4 individuals have been chosen based on their inspirational stories of personal progress and achievements.
The limited edition bottles featuring the final design will be produced and sold exclusively in Malaysia and Singapore. An unveiling party in KL will be held before the end of May to celebrate the arrival of the final Limited Edition bottle. Project Black Inspiration kicks off 18 January and will run until 8 February 2012.
The first ever crowd-sourced Limited Edition Johnnie Walker Black Label, is a collector’s item for every true Johnnie Walker fan. Only 3,000 bottles are available for sale in Singapore.