Johnnie Walker Project Black Inspire Limited Edition

Project Black Bottle

Johnnie Walker invites fans of the Scotch to redesign the Black Label bottle! Facebook fans from Malaysia and Singapore get the chance to showcase their artistic flair in collaboration with international designer Mark Ong. This campaign is Johnnie Walker’s first dive into a fan-based driven campaign. Johnnie Walker will be sending Malaysia’s most engaged Facebook fan and 3 friends on an all-expense paid trip to the House of Johnnie Walker in Shanghai, the first of its kind outside Scotland! Lucky fans will also receive their very own hand-crafted limited edition bottles featuring the final design and invitations to the exclusive launch party.

Mark Ong is famous for his uniquely customised sneakers and through the Project Black Inspiration Facebook application, Mark will work with fans to design each element of the bottle. The end result will be an exciting design that is the fruit of the cooperation between Facebook fans and one designer. Kenji Chai, Winnie Loo, Hannah Tan and Reshmonu are invited to co-create their own unique Johnnie Walker bottles with Mark Ong. These 4 individuals have been chosen based on their inspirational stories of personal progress and achievements.

The limited edition bottles featuring the final design will be produced and sold exclusively in Malaysia and Singapore. An unveiling party in KL will be held before the end of May to celebrate the arrival of the final Limited Edition bottle. Project Black Inspiration kicks off 18 January and will run until 8 February 2012.

The first ever crowd-sourced Limited Edition Johnnie Walker Black Label, is a collector’s item for every true Johnnie Walker fan. Only 3,000 bottles are available for sale in Singapore.


Johnnie Walker Globe Willow Edition Blue Label

Released August 2016

JOHNNIE WALKER HOUSE, unveiled the Johnnie Walker House™ Exclusive Collection Global Edition. Part of the signature JOHNNIE WALKER HOUSE Willow Collection, the Johnnie Walker House™ Exclusive Collection Global Edition commemorates the travel heritage of JOHNNIE WALKER, celebrating a constant sense of adventure and an unending pursuit of progress.

Created in collaboration with illustrators Good Wives and Warriors, the whimsical design depicts the modern traveller’s dreamscape and draws parallels to the epic voyage undertaken by JOHNNIE WALKER from the four corners of Scotland to the four corners of the world. With the signature square bottle as a canvas, the detailed engraving etched in blue under-glaze on porcelain brings to life the insatiable quest for adventure of JOHNNIE WALKER and yields new discoveries with each look:

  • Distinct landmarks, cues and nuances from all seven continents of the world – from the Great Wall of China to the Pyramids of Giza
  • The iconic square bottle of JOHNNIE WALKER planted in the most ambitious destinations and the most unexpected places; conquering the top of Victoria Falls in Africa, blending into the concrete jungle that is New York City and crossing the final frontier to land on the moon
  • An old sailing ship bearing the JOHN WALKER & SONS emblem exploring unchartered waters, paying homage to the grand ocean voyages undertaken by JOHNNIE WALKER

JW Black Label Art Deco Bottle design history

Visual Artist Laurent Sanguinetti designer of the Johnnie Walker Black Label Art Deco Edition

The design and illustration applied to the limited edition bottle was created to celebrate the Johnnie Walker Black Label 12 year old blend, its craft inherited by its founder and master blender and the 1930’s Art Deco era, time of the great Alexander Walker.

The task consisted of reinterpreting in an Art Deco style the iconic elements of Johnnie Walker such as the Striding Man and evoking the notion of conquest through sea travel.