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May 2009 marked the 100th anniversary of two of the UK’s most iconic brands, Johnnie Walker Black Label and Selfridges. To celebrate Johnnie Walker produced a limited edition bottle of its flagship Black Label, exclusively for Selfridges stores.
Only 100 bottles were produced, and sold at Selfridges stores for $100 pounds per bottle. Today these fetch upwards of $2000 pounds and rarely come up for sale.
Bottles were numbered from 00 to 100 making this edition 101 bottles actually , Bottle 00 was sold at auction for charity.